Responsibilities
• Deep knowledge of search engine optimization in the App Store and Google Play, working with Apple Search Ads
• Collection and compilation of the semantic core of gaming applications; (RU, EN, main European languages), keyword optimization
• Market analysis (top stores, App Annie, competitor strategies)
• Working with a team of ASO specialists, farmers and technical specialists;
• Conducting meetings, mentoring
• Increasing the conversion rate of pages in stores
Requirements
• Relevant work experience in the position of ASO TeamLead / Head of ASO department
• Team management experience
• Skills conduct A/B tests and evaluate their results.
• Skills in working with analytics tools (analytics App Store Connect, Google Play, Firebase, AppAnnie, AppFollow, ASODesk)
• Knowledge of the local market, understanding of trends
• English language – at least level B1