Responsibilities
• Monitoring and analyzing keywords, metadata, app descriptions across all available localizations, and other factors to optimize app store rankings (App Store, Google Play, etc.);
• Developing hypotheses and running A/B tests on icons, screenshots, videos, and app descriptions;
• Creating user flows and working with CPP and CSL;
• Analyzing competitors’ ASO strategies and tracking trends;
• Maintaining and improving performance metrics.
Requirements
• 3+ years of experience in ASO/ASA management;
• Strong knowledge of ASO fundamentals and tools (App Store Connect, Google Play Console, Sensor Tower, etc.);
• Experience testing marketing creatives;
• Experience working with CPP and CSL;
• Proficiency with ASO tools (AppFollow, ASOdesk, etc.);
• Analytical mindset and ability to interpret data for decision-making.